In the vast and varied landscape of Canada, from the urban jungles of Toronto and Vancouver to the rugged wilderness of the Rocky Mountains and the Arctic tundra, the Ford Bronco has emerged as a versatile and capable companion for adventure-seeking Canadians. As we delve into the 2024 model year, let’s explore how this iconic SUV is making its mark in the Great White North.
A Legacy Reborn for Canadian Roads
The Ford Bronco’s return to the Canadian market has been met with enthusiasm from off-road enthusiasts and urban explorers alike. Its rugged design and capable performance harken back to the original Bronco, which first conquered Canadian terrain decades ago. Now, with modern technology and enhanced capabilities, the 2024 Bronco is ready to write a new chapter in its Canadian story.
Trim Levels and Pricing: Something for Every Canadian
Ford offers the Bronco in a wide range of trim levels to suit various preferences and budgets. For the 2024 model year, Canadian pricing starts at $49,765 for the entry-level Big Bend 4WD 2-door model. Here’s a breakdown of the trim levels and their starting prices:
Big Bend 4WD 2-door: $49,765
Big Bend 4WD 4-door: $51,715
Black Diamond 4WD 2-door: $55,815
Black Diamond 4WD 4-door: $57,865
Outer Banks 4WD 4-door: $59,640
Heritage 4WD 2-door: $63,265
Badlands Advanced 4WD 2-door: $64,055
Heritage 4WD 4-door: $65,510
Badlands Advanced 4WD 4-door: $65,810
Everglades 4WD 4-door: $74,915
Wildtrak Advanced 4WD 2-door: $78,805
Wildtrak Advanced 4WD 4-door: $80,320
Heritage Limited 4WD 2-door: $90,925
Heritage Limited 4WD 4-door: $93,700
Raptor 4WD 4-door: $114,275
It’s worth noting that these prices are MSRP (Manufacturer’s Suggested Retail Price) and do not include the $2,195 freight and PDI (Pre-Delivery Inspection) charge, which may vary between provinces and dealers.
Power and Performance: Conquering Canadian Terrain
The 2024 Ford Bronco offers a range of powertrains to tackle diverse Canadian driving conditions:
- 2.3L EcoBoost I-4 Engine: Standard on most trims, this engine delivers 275 horsepower and 315 lb-ft of torque, providing ample power for both city driving and light off-roading.
- 2.7L EcoBoost V6 Engine: Available on higher trims and standard on some, this powerplant ups the ante with 315 horsepower and 410 lb-ft of torque, perfect for more demanding off-road adventures.
- 3.0L EcoBoost V6 Engine: Exclusive to the Raptor trim, this high-output engine produces a whopping 418 horsepower and 440 lb-ft of torque, designed for extreme off-road performance.
Transmission options include a 7-speed manual (6+1 crawler gear) and a 10-speed automatic, allowing drivers to choose their preferred level of control.
4×4 Capability: Built for Canadian Winters and Wilderness
Every Bronco comes standard with four-wheel drive, a crucial feature for navigating Canadian winters and off-road trails. The available advanced 4×4 system with automatic on-demand engagement ensures that power is distributed to the wheels that need it most, whether you’re tackling snowy city streets or exploring backcountry trails.
G.O.A.T. Modes: Go Over Any Terrain
The Bronco’s Terrain Management System™ with G.O.A.T. Modes (Goes Over Any Type of Terrain) is particularly well-suited to Canada’s diverse landscapes. Depending on the trim, up to seven selectable drive modes are available:
- Normal
- Eco
- Sport
- Slippery
- Sand
- Baja
- Mud/Ruts
- Rock Crawl
These modes adjust throttle response, transmission shift points, and traction control settings to optimize performance for specific conditions, from icy roads to muddy trails.
Interior Comfort and Technology: Canadian Creature Comforts
While the Bronco is built tough on the outside, its interior offers a range of comforts and technologies to keep Canadians connected and comfortable:
- Available heated front seats and steering wheel for those chilly Canadian mornings
- 8- or 12-inch touchscreen with SYNC® 4 infotainment system
- Wireless Apple CarPlay and Android Auto compatibility
- Available 360-degree camera system with off-road spotter views
- Washable rubberized floors with drain plugs (on select trims) for easy cleanup after muddy adventures
Safety Features: Protecting Canadians On and Off-Road
The 2024 Bronco comes equipped with Ford Co-Pilot360™ technologies, providing a suite of advanced safety features:
- Pre-Collision Assist with Automatic Emergency Braking
- BLIS® (Blind Spot Information System) with Cross-Traffic Alert
- Lane-Keeping System
- Auto High-Beam Headlamps
- Rear View Camera
These features provide peace of mind whether you’re navigating busy city traffic or exploring remote wilderness areas.
Customization: Tailored for Canadian Adventures
Ford offers a wide range of accessories and customization options for the Bronco, allowing Canadians to tailor their vehicle to their specific needs:
- Roof racks for carrying extra gear or sports equipment
- Winches for self-recovery in challenging off-road situations
- LED light bars for improved visibility on dark trails or rural roads
- All-weather floor liners to protect against Canadian slush and mud
Fuel Efficiency: Balancing Power and Economy
While the Bronco is built for capability, Ford has made efforts to balance performance with fuel efficiency. The 2.3L EcoBoost engine offers a combined fuel consumption rating of approximately 11.6 L/100km, which is reasonable considering the vehicle’s size and capabilities. However, more powerful engine options and off-road-focused trims will see higher fuel consumption.
Canadian-Specific Considerations
Ford has taken into account several Canadian-specific needs in the Bronco’s design:
- Cold Weather Package: Available on most trims, this package includes features like heated seats and steering wheel, essential for Canadian winters.
- Corrosion Protection: Enhanced underbody protection and corrosion-resistant materials to withstand salt-treated winter roads.
- Remote Start: Available on automatic transmission models, allowing Canadians to warm up their Bronco before braving the cold.
- All-Terrain Tires: Standard on many trims, providing excellent traction in snow and off-road conditions.
The Bronco Experience: More Than Just a Vehicle
For Canadian Bronco owners, Ford offers unique experiences to enhance their ownership:
- Bronco Off-Roadeo: An exclusive off-road driving experience where owners can learn to maximize their vehicle’s capabilities. While primarily based in the U.S., Canadian owners can participate to hone their skills.
- Bronco Nation: An online community where Canadian Bronco enthusiasts can connect, share experiences, and plan adventures.
Environmental Considerations
As Canada moves towards more stringent emissions standards, it’s worth noting that the Bronco, while not offered in a hybrid or electric variant, does incorporate some fuel-saving technologies like auto start-stop. Future iterations may see more eco-friendly powertrains to align with Canada’s environmental goals.
Ford Bronco : A True Canadian Adventure Companion
The 2024 Ford Bronco stands as a versatile and capable SUV well-suited to the Canadian market. Its combination of rugged off-road ability, comfortable on-road manners, and modern technology makes it an attractive option for Canadians who desire a vehicle that can handle the daily commute as easily as a weekend in the backcountry.
From the streets of Montreal to the trails of Banff National Park, the Bronco offers a blend of nostalgia and modern engineering that resonates with the Canadian spirit of adventure. As it continues to evolve, the Bronco is poised to become a familiar sight on Canadian roads and trails, carrying on its legacy as a true go-anywhere, do-anything vehicle for the Great White North.
Whether you’re an urban dweller with a penchant for weekend escapes or a rural resident who needs a reliable and capable daily driver, the Ford Bronco offers a compelling package. Its range of trims and customization options ensure that there’s a Bronco for every Canadian adventure, no matter where the road – or lack thereof – may lead.