The Dodge Journey, once a staple in Canadian driveways, has undergone a significant transformation in recent years. This comprehensive look at the Journey’s past, present, and potential future offers insight into Dodge’s evolving SUV strategy in the Canadian market.
A Fond Farewell to the Original Journey
The Dodge Journey, first introduced in 2009, carved out a niche for itself in the Canadian automotive market as an affordable, versatile family SUV. Known for its practicality and value proposition, the Journey offered Canadian families a blend of minivan-like utility with SUV styling.
However, after more than a decade of service, Dodge discontinued the Journey after the 2020 model year, leaving a gap in their lineup for budget-conscious SUV buyers.
The Journey’s Legacy in Canada
During its run, the Journey gained popularity among Canadian consumers for several reasons:
Affordability: With a starting price that undercut many competitors, the Journey was an attractive option for budget-minded families.
Versatility: Available in both five and seven-seat configurations, it offered flexibility for growing families.
All-weather capability: Optional all-wheel drive made it well-suited for Canadian winters.
Fuel efficiency: Especially in its four-cylinder variants, the Journey offered reasonable fuel economy for its class.
The Current Dodge SUV Lineup in Canada
With the Journey’s departure, Dodge’s SUV offerings in Canada have been limited. As of 2024, the primary SUV in Dodge’s Canadian lineup is the Durango. The 2024 Dodge Durango continues to offer:
Powerful performance: With options ranging from a 3.6L Pentastar V6 to the potent 6.4L HEMI V8 in the SRT model.
Towing capacity: Class-leading towing capabilities, making it popular among Canadians who need to haul trailers or boats.
Three-row seating: Accommodating up to seven passengers, filling the gap left by the Journey for larger families.
Advanced technology: Featuring Uconnect infotainment systems and a range of driver assistance features.
Pricing: Starting at $56,920 for the SXT AWD trim, positioning it in a higher price bracket than the former Journey.
The Future of Dodge SUVs in Canada
While the Journey may be gone, Dodge isn’t abandoning the SUV market. Recent developments and industry rumors suggest an exciting future for Dodge SUVs in Canada:
Potential Journey Successor: There are indications that Dodge may introduce a new midsize SUV, possibly reviving the Journey name or introducing a new nameplate. This vehicle could be based on the STLA Medium platform, offering both internal combustion and electrified powertrain options.
Dodge Hornet: Introduced as a compact SUV, the Hornet represents Dodge’s entry into a new segment. Available in Canada with a starting price of $40,190 for the GT trim, it offers:
A 2.0L turbocharged engine with 268 horsepower in the GT model
A plug-in hybrid R/T variant with 285 horsepower and improved fuel efficiency
Standard all-wheel drive across all trims
Modern tech features including a 10.25-inch infotainment system with Uconnect 5
Electrification Push: In line with Stellantis’ global strategy, future Dodge SUVs are likely to include more hybrid and fully electric options. This aligns with Canada’s push towards reduced emissions and increased fuel efficiency.
Production Shifts: There are reports of new Dodge SUV models being slated for production at Canadian facilities, including Windsor, Ontario. This could mean new job opportunities and a strengthened presence of Dodge in the Canadian automotive landscape.
Durango’s Evolution: While the current Durango is expected to continue through 2028, there are hints of a next-generation model in development, potentially offering even more advanced features and powertrain options.
Market Positioning and Competition
As Dodge reshapes its SUV lineup, it faces stiff competition in the Canadian market:
Compact SUV Segment: The Hornet competes with popular models like the Honda CR-V, Toyota RAV4, and Mazda CX-5.
Midsize SUV Segment: Any new midsize offering from Dodge will need to contend with established players like the Ford Edge, Chevrolet Blazer, and Hyundai Santa Fe.
Large SUV Segment: The Durango continues to compete with the Ford Explorer, Chevrolet Traverse, and Toyota Highlander.
Dodge Journey : A New Chapter for Dodge SUVs in Canada
While the discontinuation of the Journey marked the end of an era, it also signals the beginning of a new, potentially more exciting chapter for Dodge SUVs in Canada.
The introduction of the Hornet, rumors of a new midsize SUV, and the continued evolution of the Durango suggest that Dodge is committed to maintaining a strong presence in the Canadian SUV market.
As Canadian consumers increasingly prioritize fuel efficiency, advanced technology, and versatility in their vehicles, Dodge appears poised to meet these demands with a revitalized SUV lineup.
Whether through the resurrection of familiar nameplates or the introduction of entirely new models, Dodge’s future in the Canadian SUV market looks promising.
For Canadian families and SUV enthusiasts who fondly remember the Journey, the coming years may bring new Dodge offerings that capture the spirit of practicality and value that made the Journey popular, while pushing the boundaries of performance, technology, and efficiency.
As the automotive landscape continues to evolve, Dodge’s adaptability and innovation in the SUV segment will be crucial in maintaining its appeal to Canadian consumers.